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  • The Codari team
  • Irish owned · founder-led · specialist network

Business sense.Marketing instinct.Practical AI.

Codari brings together the work most SMEs need but rarely get joined up: commercial thinking, clearer marketing, stronger websites, practical AI and better business processes. We help you decide what matters, what can wait and what needs to be built next.

Tony Roe

Founder & Managing Director

Tony brings the business and operations depth. As Managing Director at McGowans, one of Ireland’s most advanced print operations, he works across management, innovation, processes, acquisitions and integrations, where strategy has to survive real-life delivery. At Codari he looks at how a business actually runs, with a practical AI focus on removing friction and making better use of the people already in the building. He holds a UCD AI Distinction.

Nicola Costello

Account Lead & Strategist

Nicola brings the digital marketing and communications depth. Across 25+ years in software, education and entertainment, she works on positioning, content, SEO and the full customer journey - from first impression to enquiry to yes. At Codari she leads account delivery and strategy, making SMEs easier to find, understand and buy from, and using AI to make strong marketing sharper and faster.

Small team. Smart network. Clearer work.

We shape every project around what it actually needs, not a fixed formula. We keep the direction clear, stay close to the important decisions, and bring in trusted specialists when their expertise will make the work stronger. That means the right people, the right skills and a clearer path from thinking to delivery.

  • The wider team

The right team, shaped around the job.

The point is flexibility. You get founder strategy and clear ownership, with the right specialists brought in at the right moment. No bloated agency bench, no disconnected freelancers: just the skills the project needs, kept joined up from strategy to delivery.

01

  • Build

Specialist developers

02

  • Visual

Brand & web designers

03

  • Image

Photographers & videographers

04

  • Words

Copywriters & editors

05

  • Paid

Paid-media strategists

  • Ready when you are

Need clearer direction onwhat to fix first?

Start with a practical conversation. We will help you work out whether the next move is marketing, website, AI, operations - or simply a better plan.

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hello@codari.ie