- Marketing, websites, AI and business systems for Irish SMEs
- Est. 2024
- Tony Roe & Nicola Costello
Marketing that pays.
Operations that scale.
Codari helps Irish SMEs get clearer about what will move the business forward, then builds the marketing, websites, AI and systems to make it happen.
- What clients buy
Not just impressions. Not just engagement. Better visibility, clearer communication and tools that save time. We help businesses get seen, understood and chosen - without adding more work.
Organic uplift
McGowans Print Group, twelve-month period
Active clients
across Irish print, B2B SaaS, PR, and OOH
Combined years
across business, B2B SaaS, education, and entertainment
Founder-led
Direct access to decision-makers
- Selected work · Case study 01
Results we're proud of.
Real work, practical progress. From clearer positioning and stronger websites to AI workflows and operational tools, the work is built around what will make the business easier to find, understand and buy from.
Client
McGowans Print Group
From leading printer to connected business group
A full brand and digital transformation project, repositioning McGowans from a
print-led business into a clearer group structure with stronger digital foundations for growth.
CTA:
Project in progress
Organic uplift YoY
From rebrief to result
Inbound enquiry growth
Hybrid Mail Solutions
AI-assisted workflows for quoting, support and operational efficiency.
Anna Lavery PR
A new website built to clarify the offer, build credibility and support search.
- Trusted by
Local heroesand growing brands.
McGowans
Hybrid Mail
Anna Lavery
Goohme
BoxJob
Julia Roe
- An honest opinion
An honest opinion before you spend another euro.
Most SMEs do not need more marketing noise. They need a clearer view of what is working, what is wasting time, and what will actually move the business forward. We look at the full picture - your website, content, search visibility, customer journey, tools and internal processes - then help you decide what to fix first.
— Tony & Nic, Codari
- What we do
One strategy. Three disciplines. Clearer progress.
The work usually sits between marketing, websites, AI and operations. That is where most growth problems live: not in one channel, but in the gaps between them.
01
Digital marketing
Search, paid, content, social.
Get found by the right people, with clearer messaging, better content and more useful visibility.
02
AI consulting
Audits, plans, implementation.
Use AI where it genuinely saves time, improves decisions or removes repetitive work.
03
Websites
Found, fast, conversion-built.
Build a site that explains what you do, earns trust quickly and makes enquiry easier.
- Where most clients start
Make sense of AI before you spend on it.
A focused 75-minute session to identify where AI could genuinely save time, improve workflows or support better decisions in your business. You leave with a written action plan within 48 hours. Fixed fee. Practical advice. No obligation.
Fixed fee. No surprises.
“Working with Codari has felt like an extension of our own team. They understand the numbers as well as the brand and that combination is rare.”
John Doe
CEO - Hybrid Mail System
- Founder-led, with a trusted network behind it.
Direct access to thepeople shaping the work.
You work directly with Tony and Nicola on the thinking that matters: the strategy, priorities, messaging and decisions that shape the work. When a project needs specialist support, we bring in trusted collaborators who know how we work - without adding layers, handoffs or confusion.
Tony Roe
Founder & Managing Director
Tony brings the business and operations depth. As Managing Director at McGowans, one of Ireland’s most advanced print operations, he works across management, innovation, processes, acquisitions and integrations, where strategy has to survive real-life delivery. At Codari he looks at how a business actually runs, with a practical AI focus on removing friction and making better use of the people already in the building. He holds a UCD AI Distinction.
Nicola Costello
Account Lead & Strategist
Nicola brings the digital marketing and communications depth. Across 25+ years in software, education and entertainment, she works on positioning, content, SEO and the full customer journey - from first impression to enquiry to yes. At Codari she leads account delivery and strategy, making SMEs easier to find, understand and buy from, and using AI to make strong marketing sharper and faster.
The handoff that matters.
Clear direction when everything feels urgent. SME teams are often juggling too many priorities, opinions and half-finished ideas. We help you work out what matters most, what can wait, and what will make the biggest difference. The result: fewer circular conversations, better decisions and work that moves forward with purpose.
- Behind the two of us
A trusted network. Brought in when the work needs it.
When a project needs specialist hands — design, code, photography, paid media — we work with people we know and trust. You always know who's working on what.
01
- Build
Specialist developers
02
- Visual
Brand & web designers
03
- Image
Photographers & videographers
04
- Words
Copywriters & editors
05
- Paid
Paid-media strategists
- Ready when you are